Unlocking the Future of Product Management: Jira Product Discovery Premium Launches April 30, 2025

Atlassian announced at Team '25 a significant update regarding Jira Product Discovery (JPD) that promises to transform the landscape for product teams everywhere. Beginning April 30, 2025, JPD Premium will be available, empowering organisations to elevate their product planning efforts. Let’s explore what this upcoming release entails for product teams of all sizes!

What is Jira Product Discovery?

Before delving into the specifics of the Premium launch, let's briefly revisit the purpose of Jira Product Discovery. Initially designed for smaller product teams, JPD serves as a valuable tool that enables users to capture insights, prioritise ideas, and construct roadmaps—all within a single, user-friendly platform. It has become a preferred choice for teams striving to introduce structure and organisation into their product development processes.

JPD Premium: What’s New?

While the Standard version of JPD caters well to smaller teams, JPD Premium is set to unveil an array of powerful features tailored to support mid-market and larger enterprises with multiple product teams.

Key Features of JPD Premium

• Scale: Standardise terminology and consolidate roadmaps across teams, providing leadership with a clear overview of priorities and progress.

• Visibility: Visualise how smaller ideas contribute to larger projects, revolutionising the understanding of connections and impacts.

• Control: Maintain focused discussions with view restrictions and manage feature rollouts through release tracks and sandboxes.

• Support: Premium customers benefit from 24/7 support, increased storage limits, and enhanced automation options.

  
  

Comparing JPD Standard and JPD Premium  Both plans facilitate idea capture, roadmap creation, and Jira integration, but JPD Premium excels with advanced features such as cross-project roadmaps, hierarchical structures, and view restrictions. Additionally, it is designed for scalability, making it an ideal solution for organisations with multiple product teams.

Who Will Benefit from JPD Premium?

JPD Premium is specifically designed for mid-market companies and larger enterprises. It is perfect for teams requiring structure and alignment across various product groups. If you are managing product portfolios, seeking improved visibility into team activities, or aiming to streamline operations across your organisation, JPD Premium is the solution you need.

Key Benefits for Larger Teams

• Integrated tools within the Atlassian ecosystem

• Scalable roadmaps that evolve with your organisation

• Enhanced visibility and control for executive leadership

• Comprehensive support to ensure smooth operations

Pricing and Availability

Jira Product Discovery Premium will be priced at $25 per creator/month starting April 30, 2025. For teams looking to enhance their product management capabilities, this investment is well justified by the advanced features and functionalities that JPD Premium offers.

Comparison with JPD Standard

• JPD Standard: $10 per creator/month

• JPD Premium: $25 per creator/month

For smaller teams or organisations just beginning their journey with Jira Product Discovery, the Standard plan may be the most suitable option. However, for larger teams or enterprises, JPD Premium is the clear choice for comprehensive, cross-functional product planning.

What Happens Next?

Following the announcement at TEAM ‘25, JPD Premium will be available for trial and purchase starting April 30, 2025. Organisations participating in the Early Access Program (EAP) will have a 60-day grace period until June 30, 2025, to make their decision regarding the upgrade.

Why Atlassian is Positioning JPD Premium for Bigger Teams

Atlassian’s decision to introduce JPD Premium is a direct response to the increasing demand from medium and large enterprises seeking to enhance their product planning processes. As more companies adopt agile methodologies and transition towards decentralised product teams, the need for improved visibility, control, and collaboration becomes paramount.

What Makes JPD Premium Stand Out? JPD Premium offers a more structured approach, featuring tools that foster greater transparency across teams and provide a unified view for leadership to monitor product development. Its seamless integration with other Atlassian tools, such as Jira Software, presents a significant advantage for teams already engaged with the Atlassian ecosystem.

Conclusion

Jira Product Discovery Premium represents a major advancement in the realm of product management, offering enhanced capabilities for teams aiming to scale their planning processes. Whether you are managing a small product team or an entire product organisation, JPD Premium provides the features necessary for success. Be sure to watch for the official launch on April 30, 2025, and explore the full range of features and pricing!

If you need help understanding the benefits of JPD then please come and talk to us!