In 2025, the way teams connect has changed and the need for a central Company Hub has never been clearer. A well-designed Hub brings people, projects, and tools together, turning Confluence into a true digital headquarters. Discover how new Atlassian features — from personalized dashboards to AI-powered search — are redefining collaboration, and why every modern business needs a smarter Hub to stay aligned and agile.

ITSM doesn’t have to be the department of “no.” With Atlassian tools and an agile mindset, it can become a driver of business value. The key is shifting culture first: openness, collaboration, value-first thinking, blameless learning, and adaptability. Pair that with practical enablers—automation, agile practices, knowledge sharing, modern incident management, and lean change control—and IT stops being a bottleneck.

When creating a project - Jira will offer you templates and pre-configured examples based on the products you own. But which do I need?